How Language Solutions Can Help with Translation and Localization

Introduction

Not surprisingly, with the Internet originating in the US, most of its content is available in English (60%). However, conversely, only 26% of Internet users speak English. This potential lack of meaningful saliency and engagement with users and consumers presents a dilemma for content creators, including global enterprises.

According to research, around 40% of customers are unlikely to buy from a brand site not offered in their native language. In addition, three-quarters (74%) of consumers are more likely to repurchase after receiving after-sales support in their preferred language.

Hence, most companies expanding into new markets must turn to multiple language translations to ensure content understanding and brand rapport among their new audiences to attract and retain global customers.

However, these translations need to be available fast to support speed to market, accurate to enable brand content, voice and value understanding and localized to appeal to audiences within specific market cultures and contexts – not always a straightforward task.

Instead, Rely on Expert Localization Translation Language Solutions

While geographical and language barriers can challenge globalization translations, a future-forward localization strategy and AI-enabled technology-based global language solutions, such as those provided by Straker, can help make multilingual translations a pleasure.

Relying on a reputable language solutions partner can make global localization translation, including website localization solutions, a business asset, with expertly localized content adding value and expanding revenue by resonating with and engaging consumers for long-term equity.

Advanced translation technology can yield superior translation localization through enhanced tech stack integration capability. For example, machine translation via a user-friendly interface means anyone in the company can communicate globally in required languages, improving the recruitment of subject matter experts instead of language fluency alone.

In addition, tools such as AI-enabled translation software can plug into help desk platforms to facilitate a centralized dashboard view of insightful metrics and multilingual customer queries, and more.

The Benefits of Expert Tech-Based Language Solutions 

This ability to view relevant and analyze language-related metrics is vital to understanding how translation activities contribute to operational KPIs, which is crucial to navigating growth successfully.

Advantages of access to metrics include:

• Monitoring, Measuring, and Transforming Customer Service Performance: For example, customer service (CS) can monitor this overview to address average query response time, first contact resolution rate (FCR), and contract costs. 

Keeping an eye on customer experience (CX) metrics is also vital, including your net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). For example, your NPS helps you understand the proportion of your customer base promoting your brand and the segment that may feel less enthusiastic but whom companies can influence. In addition, your CSAT and CES will help indicate how many of your customers are likely to remain loyal or defect.

• Identifying and Targeting Lagging Customer Segments for Improvement: Relying on efficient, state-of-the-art translation technology solutions from a specialized localization solutions partner allows your business to track all relevant metrics to drive KPIs and performance improvements, monitor language agility, and recognize cost-saving opportunities. 

In addition, advanced data analytics will allow data filtering to help businesses identify channel and language types. This additional data granularity is insightful for proactively targeting sub-markets, addressing pain points, and helping track performance over time.

In response, innovative and collaborative language solutions partner such as Straker offer AI-enabled technologies and tools expertly supported by a global team of translations and localization specialists.

Rely on Straker for Help with Global Translations

Straker leads the way in high-tech language solutions for translation and localization services, including human-in-the-loop machine translation (HITL MT), duplication, time, and cost-reducing translation memory (TM).

Straker’s XRAY in AI-Powered RAY, an advanced data analytics engine, leverages billions of stored data points for workflow optimization and informing embedded AI machine translation and speech-to-text engines. This approach yields greater efficiencies through translator allocation automation based on client insight algorithms and increased multilingual recruitment capability. 

As a result, CS is enhanced, as are CSAT and CES, likely yielding a more significant proportion of brand promoters and improved operational and CS KPIs. In addition, language translation and localization can be scaled quickly without relying on additional hires or compromising quality.